(July 18, 2024)Mooresville, NC – Wake & Water, formerly known as Upstate Marine North Carolina, has transformed into a destination boat dealership under the new leadership of Brandon Riggins. Located on the banks of Lake Norman, just outside of Charlotte, North Carolina, this dealership is dedicated to providing top-tier service and towboats, including Centurion and Supreme boats. Brandon Riggins, who has been in the towboat world since childhood, brings a fresh and innovative approach to the dealership.

Wake & Water, the rebranded dealership, is a small but mighty team of seven towboat enthusiasts. The dealership’s prime location on Lake Norman, a well-known and expansive lake, makes it the perfect place for both families and surfers. A priority of Riggins’ is after-sale, ensuring that every customer receives the best possible care and attention, reflecting his long-standing passion for towboats and boating culture.

Speaking on his transition from employee to owner, Brandon aka LaBrandon on social media, shared, “Now being the sole owner, I have had a chance to initiate the rebrand and put a personal spin on our dealership. We are edgy, a little risky, and take chances. The store has taken on my persona, it’s an extension of me—edgy and out there.”

Brandon’s vision for Wake & Water is to create a “boat-tique” experience rather than a traditional dealership. Customers are treated to refreshments while they shop in a high-end, inviting environment. The dealership underwent a comprehensive renovation after Brandon took ownership in December, transforming it into a cool spot where people feel comfortable and enjoy a low-pressure shopping experience. With a deep understanding of the customer’s perspective, Brandon and his team are experts in Centurion and Supreme boats, ensuring top-notch service and knowledge.

Serving several local lakes, Wake & Water caters to both athletes and families. “Most of our business is geared toward families,” Brandon noted. Among their distinguished customers are families like the Jacobs, with a father who served in the Navy, played football at Navy, and is now a pilot. Terry and Linda Lord, proud owners of a Supreme S220 in their 70’s, still surfing and waterskiing!

Another standout customer is Gene Ebersole, who is passionate about giving back to his fellow servicemen and women. He plans to host military personnel returning from deployment, offering them a chance to experience the joy of boating on Lake Norman.

“No one has more experience or knowledge with our product than Brandon Riggins. He’s consistently helping customers and other dealers and always puts the Centurion and Supreme brand first,” says Gary Morrison, Southeast Sales Manager. “He is killing it. He sells boats, his customers love him, and he’s put together a great team.”

Wake & Water is blessed with amazing core of ambassadors including Colin, Kristen, Keke, and Claire Brabender a surf dedicated family, Keith Pohl Men’s Master 2x World Champion, Joe Cawley of Wake the Lake, and Brad and Doug Deberti who are known worldwide for wild customized vehicles and boats.

Looking ahead, Brandon envisions a bright future for Wake & Water. “I want my dealership to support the families of the people that work here. We want to continue to serve our Centurion and Supreme customers at the highest level,” he said. With a commitment to excellence and a focus on creating a unique and welcoming environment, Wake & Water is set to become a premier destination for towboat enthusiasts in the region.

Wake & Water General Information
Address: 1177 River Hwy, Mooresville, NC 28117
Phone Number: (980) 480-WAKE
Website: https://www.wake-water.com/
Social: Instagram, Facebook

 

About Wake & Water: Wake & Water is a premier boat dealer you can trust. With us, you can spend less time dockside and more time out on the open water! Whether you are looking to buy a new or used boat, accessories, parts, or simply need moat maintenance, you can expect exceptional service every step of the way. Let Wake & Water take your boating experience to the next level. Visit us today! www.wake-water.com

About Centurion Boats: Creating the World’s best waves, wakes and ride since 1976, Centurion is a towed water sports boat manufacturer built on innovation and commitment to excellence. As a Correct Craft Company, we are charged with “Making Lives Better”. We embody this phrase with the boats we build along with the lives we live on and off the water. Centurion Boats is the perfect ride every time. To learn more about Centurion Boats, visit http://www.centurionboats.com.

About Supreme Boats: Supreme is the most valuable towboat. The surf, wake and ride not only improve owner experience, but also a family’s investment in joy and peace of mind. Supreme also stands for positive change. Our purpose is not just to build better boats, but also to make the lives of our customers better. We measure our success in smiles created – the indication of God’s glory. When we generate smiles, we know we are on the right path. Learn more about Supreme Boats at www.supremetowboats.com

About Correct Craft: Celebrating 99 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com